16 Best Online Content Marketing Courses and Training in 2018

content marketing courses and training

When you have a website, you know how important content is. The truth is that content is, and always be, king. However, between having a blog on your own website, an exterior on, doing guest posting, taking advantage of social media among so many other forms of content, you may soon find yourself without any idea about to where to turn to.

So, one of the best things you can do is to learn with the best online content marketing courses and training. While writing good content may seem easy, it can become difficult with time. So, there’s nothing like having a well-defined content marketing strategy.

But which content is the best one for your website? Should you take more time to use social media or should you opt for gust posting? After all, your time is limited and content marketing is one of the best strategies that you have to get a lot of visitors. Why? By having high-quality content either on your website or pointing at it you are demonstrating your knowledge. Then, the more pages your website has, the more it will rank in Google. Not to mention that the higher the rank, the more visitors you’ll have, and the more sales you will make.

As you can see, having the best online content marketing course and training will ultimately help you grow your business. So, here are the 16 best online content marketing courses and training in 2018:

#1: Writing With Flair: How To Become An Exceptional Writer

best online content marketing courses and training

When you want to write high-quality content, there’s nothing like learning from the best. And this is exactly what you will get with the Writing With Flair: How To Become An Exceptional Writer. After all, this course was created by an ex-contributor of Bloomberg News, Financial Tims, The Economist, and a former editor at The Wall Street Journal.

The Writing With Flair: How To Become An Exceptional Writer will help you become the writer you need to be. From writing engaging blog posts to sales emails, marketing copy, and even reports, you will learn all the tricks to learn how to write in a way that will make you stand out from the crowd.

With the help of Writing With Flair: How To Become An Exceptional Writer, you will be able to finally write that compelling sales letter that will make your visitors eager to buy from you, sign up for your email list, and even drag investors into your business.

Highlights:

  • learn how to write in a clear and direct way
  • write compelling sales letters, emails, and even reports, and essays
  • discover how to avoid jargons, sentence clutter, and redundant words
  • find out how to make your writing more professional.

Rating: 4.3 out of 5

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#2: How To Write Better Headlines – For Content, Email & Social

2-How To Write Better Headlines - For Content, Email & Social

While all content on a website is important and can drive sales, the truth is that consumers and your visitors, more specifically, have a limited time. So, they are just surfing the Internet looking for what answers to their questions or for the solution to their problem. So, the most important aspect of a web page is, without any question, the headline. And the How To Write Better Headlines – For Content, Email & Social is completely devoted to headlines. After all, a good headline may be the difference between making a sale or simply increase your bounce rate.

The How To Write Better Headlines – For Content, Email & Social is one of the best online content marketing courses and training in 2018. Containing 23 lessons and a lot of homework, when you complete this course you will be able to write the most powerful headlines that you could even imagine. The author will show you 13 proven approaches that you can use as well as what you should have in mind depending on the type of online media that you are working on. 

With the How To Write Better Headlines – For Content, Email & Social, you’ll be able to write powerful headlines not only for your landing pages but also for your blog posts, email subjects, for social media, among others.

Highlights:

  • discover the power of a good headline and why you must have them in all pieces of content that you write
  • discover 13 proven approaches to write powerful headlines
  • start writing headlines for blog posts, website pages, emails, social media, among others.

Rating: 4.5 out of 5

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#3: Content is King: How to Write Killer Content for the Web

3-Content is King How to Write Killer Content for the Web

When you are looking for the best online content marketing courses and training in 2018, you should definitely take a closer look at the Content is King: How to Write Killer Content for the Web.

When you have a website, you want to make sure that your content is catchy and engaging. After all, you want to win an audience and increase your traffic at the same time. So, how can you do that? You will start by understanding your audience and start writing directly to them. You will also find out how you can easily develop ideas for content and how to edit it to make it more engaging.

No matter if you are a website developer, a content marketer, a freelance writer, a self-published writer, or someone who has their own personal blog and want to make it more appealing, the Content is King: How to Write Killer Content for the Web is one of the best online content marketing courses and training that you can get.

Highlights:

  • learn how to write powerful and engaging content for Kindle, blogs, and websites
  • discover how to get more ideas for content
  • create your own unique voice
  • make edits simpler and more effective.

Rating: 4.1 out of 5

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#4: Selling With Stories – For Content Writers and Copywriters

4-Selling With Stories - For Content Writers and Copywriters

One of the things that you need to bear in mind when you are writing content is that people make decisions with their hearts and not with their heads. So, nothing like a good story to hit their hearts.

One of the best online content marketing courses and training that can help you achieve this is the Selling With Stories – For Content Writers and Copywriters.

Divided into 19 lectures, the Selling With Stories – For Content Writers and Copywriters will teach you how to write stories that can capture your visitor’s attention, that allow them to be engaged, that can help you build trust and empathy, and that can help you develop relationships that can last for years.

The reality is that hard-sell doesn’t work anymore. However, selling with stories has always been one of the most powerful alternatives to increase your sales and overall, grow your business.

Highlights:

  • create stories that capture attention and build trust and empathy at the same time
  • create stories that drive sales
  • learn how to avoid hard-sell tactics
  • create long-term relationships with your readers.

Rating: 4 out of 5

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#5: How to Write Great Web Content – Better Search Rankings!

5-How to Write Great Web Content - Better Search Rankings!

When you have your own website, one of the most important goals that you have is to rank it well on Google. However, it seems that no matter what you do, it just doesn’t rank anywhere. So, how can you make any sales if you’re not able to drive free traffic from Google?

The reality is that maybe your content may not be as good as you think. Or it simply isn’t suiting your visitor’s needs. In either case, you need to make sure that you get one of the best online content marketing courses and training like the How to Write Great Web Content – Better Search Rankings!.

With the How to Write Great Web Content – Better Search Rankings!, you will finally understand Google guidelines and you’ll discover how you can write in an innovative and creative way to finally rank better. You will also discover many different ideas that you can use on the different kinds of content that you can have. Besides, you’ll be able to put it all into practice.

While the How to Write Great Web Content – Better Search Rankings! shows you a general picture about the things that you need to aim for with all your content, it will also be more specific to ensure that you have a checklist to be able to evaluate your own content.

Highlights:

  • discover all you need to know about Google guidelines for content
  • rank your website higher with high-quality content
  • get innovative ideas to engage your audience with your content
  • be ready to evaluate your own content.

Rating: 4.6 out of 5

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#6: Viral Marketing and How to Craft Contagious Content

6-Viral Marketing and How to Craft Contagious Content

When we talk about content, it’s impossible not to mention the viral content. After all, whenever you write a piece of content, you want to make it viral. However, it seems that it’s incredibly hard.

When you are dealing with this kind of difficulties, you’ll be glad to know that the Viral Marketing and How to Craft Contagious Content will be able to help you with the entire process.

With the Viral Marketing and How to Craft Contagious Content, you’ll be learning on how you can create the famous word to mouth as well as to make sure that your ideas stick and that you increase your influence over time. In addition, and as you probably know it, social media networks are one of the best ways to achieve this. So, you’ll also learn how to take advantage of these networks to make your content viral.

Highlights:

  • discover the power of viral content
  • find out how you can easily create high-quality content that is viral
  • increase your influence
  • generate word of mouth.

Rating: 4 out of 5

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#7: The Strategy of Content Marketing

7-The Strategy of Content Marketing

The Strategy of Content Marketing is the result of a powerful partnership between UC Davis Extension and Copyblogger. So, you already know that you’ll be learning from the leading content marketing authority and this is one of the reasons why we consider this course as one of the best online content marketing courses and training in 2018.

With a 5 weeks duration, The Strategy of Content Marketing is suited for marketing professionals, agency heads, content strategists, and digital marketing managers.

You will learn how you can both acquire and retain customers by using the best content marketing strategies. In order to do this, you’ll need to learn the scopes of content marketing starting with the content marketing strategy development and implementation as well as the analysis of the effectiveness of the content you are writing.

At the end of the course, you’ll be able to write highly engaging web copy, sales emails, and you’ll start noticing the positive effects on your credibility and authority.

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension.

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably.

Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Highlights:

  • learn from the top leaders in content marketing
  • learn how to write compelling copy all the time
  • build your authority and brand
  • grow your business.

Rating: 4.4 out of 5

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#8: How to write Killer Web Content that Sells+Power Words eBook

8-How to write Killer Web Content that Sells+Power Words eBook

If anything can be said about content is that good content will last forever. So, when you are writing, you want to make sure that you achieve such a quality that it can be evergreen. In order to be able to do this, you should consider getting the How to write Killer Web Content that Sells+Power Words eBook, one of the best online content marketing courses and training in 2018.

While with content writing practice makes perfection, there are obviously some guidelines that you need to make sure that you are able to write well from the start.

With the How to write Killer Web Content that Sells+Power Words eBook, you’ll learn to write effective copy for a home page, about us page, blog post, and even how to write high-converting product descriptions in case you have an e-commerce website.

Highlights:

  • learn to write content that lasts forever
  • get the basics for the home page and about us page content
  • discover how to write the best and more engaging blog posts
  • learn how to entice visitors to buy from your e-commerce website.

Rating: 4.7 out of 5

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#9: Ninja Writing: The Four Levels Of Writing Mastery

9-Ninja Writing The Four Levels Of Writing Mastery

One of the main problems many people have when they need to write content is that even though they have plenty of good ideas, they aren’t just able to put them together and create beautiful narratives. If this is your case, you’ll be glad to know that the Ninja Writing: The Four Levels Of Writing Mastery can help you. Even though your content may not be the most interesting one, you can be sure that you can make it that way using the lessons of this online content marketing course.

Created by a former editor of The Wall Street Journal, the Ninja Writing: The Four Levels Of Writing Mastery is one of the best online content marketing courses and training in 2018.

With the Ninja Writing: The Four Levels Of Writing Mastery, you will discover how you can improve not only your content writing in general but it will also focus on the word, sentence, and paragraph levels.

Highlights:

  • finally arrange your ideas and create beautiful and engaging content
  • overcome writer’s block in no time
  • discover the right structure for your content
  • find out how to use the best words for what you need to say.

Rating: 4.5 out of 5

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#10: How To Create High-Quality Blog Content That Gets Shared

10-How To Create High-Quality Blog Content That Gets Shared

When you want to make sure that you are writing high-quality blog posts that get a lot of shares, you need to consider one of the best online marketing courses and training – the How To Create High-Quality Blog Content That Gets Shared.

With the How To Create High-Quality Blog Content That Gets Shared, you will be able not only to convert your visitors into buyers as well as you’ll be able to grow your email list at the same time. Ultimately, this will result in an increase of your organic traffic which brings more visitors and sales to your business.

The author of this course will teach you the ingredients that all successful blog posts share to have success on social media as well as the four blog post types that tend to have the best success rates.

In addition, you’ll also get free image resources as well as you’ll learn how to get custom-made images for your blog for free. 

Highlights:

  • discover how to write the perfect content to increase shares in social media
  • find out the 4 most powerful blog post types
  • make use of the six unique ingredients that your blog posts should always include
  • get access to free images for your blog
  • learn how to use BuzzSumo the right way.

Rating: 3.6 out of 5

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#11: Web Content Optimization – Building an audience of true fans

11-Web Content Optimization - Building an audience of true fans

While writing content may seem easy since you see so many people doing it, the truth is that only a few people are doing it the right way. After all, just a few pieces of content get those high numbers of shares and likes. If you want to be able to write this kind of content, you should take a closer look at one of the best online content marketing courses and training – the Web Content Optimization – Building an audience of true fans.

The Web Content Optimization – Building an audience of true fans is tailored for people who want to optimize the content they are writing already, No matter if you’re looking to optimize content for search engines, to attract inbound links, for pre-sell, for social media, to build relationships, to generate leads, or to simply take advantage of holidays and seasons, the Web Content Optimization – Building an audience of true fans is perfect for you.

With the Web Content Optimization – Building an audience of true fans, you will finally be able to increase the ROI for each piece of content that you produce. Optimizing is really the key. However, you need to make sure that you are optimizing your content the right way.

Highlights:

  • ensure that your content has the quality it needs to be shared
  • discover how you can optimize your content
  • use social media to your optimized content the right way
  • build better relationships with your customers and generate leads easily
  • use the optimized pre-sell content to increase sales.

Rating: 4.6 out of 5

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#12: Content Strategy for Professionals

12-Content Strategy for Professionals

When you are looking for the best way to maximize your content marketing strategy, you need to devote some time to making your content transparent, trustworthy, and credible. This is the only way that you have to engage with your visitors. And to achieve this, one of the best tools that you can use is the Content Strategy for Professionals.

The Content Strategy for Professionals is divided into 4 different courses: engaging audiences, managing content, expanding your content’s reach and ensuring your content’s impact.

As always, you need to have a well-defined target audience to ensure that you know what problems you’re trying to solve. Then, you need to make sure that you manage your content properly so that you can later expand its reach. After all, you want to make sure that besides appealing to your current visitors, you want your content to catch the attention of more interested people as well.

The last part of the Content Strategy for Professionals course will ask you to put into practice all the things that you learned.

Highlights:

  • learn how to communicate with customers and prospects using your content
  • discover the best ways to manage your content
  • ensure that your content is shareable and reaches a vast audience
  • put into practice everything you learned with a Capstone project.

Rating: 4.5 out of 5

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#13: Social Media Marketing Simplified For Artists/Creatives

13-Social Media Marketing Simplified For Artists:Creatives

When you are a designer, a photographer, an artist or a musician, you like to be creative about your art. However, when it’s time to create the best content, maybe you feel that you just don’t know what to write about. In other cases, maybe you just don’t have an idea about how social media can help boost your career.

So, when you are a creative or an artist, you want to make sure that you have the best content marketing strategy defined. And one of the best ways you can do this is by following the Social Media Marketing Simplified For Artists/Creatives.

With the Social Media Marketing Simplified For Artists/Creatives, you will finally be able to have a good and detailed social media content strategy that is not only quick to implement as it is effective. You’ll learn how to optimize your different social media accounts, how to increase your followers, how to come up with great ideas for your content, and you will discover how you can be consistent making all these things.

Highlights:

  • build a good online presence through social media
  • discover how to optimize your different social media accounts
  • create a plan that allows you to be consistent in what comes to sharing your content
  • discover how to get the best ideas to engage with your followers and fans
  • learn how to set your social media marketing on autopilot.

Rating: 4 out of 5

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#14: Writing Tools & Hacks: Copywriting/Blogging/Content Writing

14-Writing Tools & Hacks Copywriting:Blogging:Content Writing

While you want to create the best content, the truth is that this is a very competitive world. So, you want to ensure that you don’t work harder but smarter. After all, you want to make sure that your high-quality content stands out. In order to do this, one of the best online content marketing courses and training that you have is the Writing Tools & Hacks: Copywriting/Blogging/Content Writing.

Suitable for content writers, freelancers, bloggers, and copywriters, the Writing Tools & Hacks: Copywriting/Blogging/Content Writing will help you not only organizing your ideas as well as to write more efficiently and have a more persuasive marketing copy.

Highlights:

  • write more efficiently
  • get a more persuasive marketing copy
  • learn the best way to brainstorm ideas
  • discover how you can keep your ideas organized
  • access free tools to help you with the process.

Rating: 4.4 out of 5

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#15: Content Marketing Mastery

15-Content Marketing Mastery

One of the first reasons for using content marketing is to convert your visitors into customers. However, even though it seems simple, the truth is that everyone (or almost everyone) is trying to do the same. So, you need to make sure that you have the right content marketing strategy defined for your website. And one of the things that can help you with the process is to buy one of the best online content marketing courses and training – the Content Marketing Mastery.

When you complete the Content Marketing Mastery, you will be able to create and distribute high-quality content that engages with your visitors.In addition, you’ll be able to measure its results allowing you to keep improving it.

Suited for bloggers, businesses, website owners, and marketers, the Content Marketing Mastery is one of the best online content marketing courses and training.

Highlights:

  • how to make your content more engaging
  • how to convert visitors into customers with your high-quality content
  • create and implement a good content marketing plan.

Rating: 4.5 out of 5

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#16: Content Writing Mastery #1: Content Writing For Beginners

16-Content Writing Mastery #1 Content Writing For Beginners

Last but not least, you have the Content Writing Mastery #1: Content Writing For Beginners.

As the name of the course says, it is tailored for beginners who are just starting in the writing process. Even though you may have never heard that you were a good writer in the past, the truth is that it is a skill that you can actually learn and be better than most writers. All you need is a method that is described within the Content Writing Mastery #1: Content Writing For Beginners.

With the Content Writing Mastery #1: Content Writing For Beginners, you will finally learn how you can make a living just by writing. So, the author will let you know about the hottest content writing markets as well as how you can do a correct and quick research on any topic. With so many different tips and tricks provided in this course, you can be sure that you will succeed if you are a freelance writer, if you have your own blog, or if you do any job related to writing.

Highlights:

  • discover how you can become a master in writing
  • learn how to make a quick and effective research about any topic
  • learn the 8 hacks to write high-quality content all the time
  • discover how to create blog posts for cold audiences
  • discover the best content planning tool that you should use.

Rating: 4.6 out of 5

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