The truth is that more and more people are looking for developing their own online business and respective website. If you are one of them, you probably already heard or read about SEO. But what is SEO and how does it work?
The answer to what is SEO and how does it work is not straightforward. After all, SEO includes many different aspects or variables. But let’s take one step at the time.
What is SEO?
SEO, or Search Engine Optimization, is one of the ways that you have to get traffic to your website for free. This traffic is also called organic or natural, and it’s the traffic that comes directly from search engines.
When you are looking for something in particular, you tend to go to Google or any other search engine and type what you want to see. The results that appear here are the organic or natural results and are the overall result of the SEO of the websites.
But how does SEO really work?
When you want to implement an SEO strategy on your website, you need to know that there are both on-site and off-site factors that affect the ranking of your website on Google and other search engines. While there are more than 200 factors that can affect your ranking, some are more important than others. Here are the most important ones:
#1: Domain Authority:
This factor is related to trust. Simply put, the older your domain, the higher its domain authority.
Keywords are an important part of SEO. After all, when someone wants to find your website, they need to use keywords. The best way to use them is to make a strong bet on long-tail keywords because even though these are fewer times searched for, they don’t face so much competition. So, you’ll be able to rank your website higher.
#3: Content Relevancy:
In what concerns to content relevancy, search engines have evolved quite a bit in the last years. They can easily say what’s the main topic of your website as well as they can see if it is relevant for some keyword that you choose. So, when you are creating a new website, make sure that you only focus on one niche.
It’s very important that you have external links pointing back to your website. External links are one of the best metrics that tell search engines if your website has quality. The more external links, the better. However, it’s also important to notice that when you get a link pointing to your website from a popular and relevant source, this specific link tends to be more favored.
#5: Loading Speed:
When you are developing your website, you need to make sure that you optimize it so it can load fast. This is important to search engines but also for your audience. After all, if your website takes a lot of time to completely load, your visitors won’t wait forever. They will simply hit the back button and visit a different website.
#6: Responsiveness & User-Friendly:
Another important aspect that search engines tend to consider is whether your website is fully responsive or not. This simply means that your visitors should be able to have the same experience no matter if they visit it from their desktop or from their mobile. In addition, you need to make sure that your website is user-friendly and that your visitors are able to see what they are looking for in an easy way.