In case you are just starting with SEO (Search Engine Optimization), you need to know that there are mainly 4 different types of SEO. While you tend to hear only about SEO, the truth is that there are different types that you can choose from.
Even though there are 4 main types of SEO, they all have the same goal – to help you improve your visibility on search engines results. But, the way that you achieve the results varies in terms of value, risk, cost, and even time.
Here are the top 4 types of SEO:
#1: White Hat SEO:
When you use white hat SEO in your website, you can then say that you are following Google Webmaster Guidelines. So, it’s not difficult to understand that this is the type of SEO that carries less risk. However, it is also the type of SEO that will take you more time and cost you more money to get the results that you want.
There are several examples of White Hat SEO techniques that you can see in many different websites. From writing high-quality and useful content, promoting your content on social media, among so many others are all white hat SEO techniques that allow you to reach people who may be interested in your website.
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#2: Black Hat SEO:
Black hat SEO is the type of SEO that will deliver the results faster. In addition, it is also more affordable than white hat SEO since you won’t be strictly following Google’s Guidelines but taking shortcuts instead.
One of the main disadvantages of using black hat SEO techniques is that you can have your website banned from Google search results. And since Google makes hundreds of updates each year, you may get banned at any of those moments.
There are many examples of Black Hat SEO on many websites. You just need to pay attention to it. From paid backlinks to plagiarism, cloaking, keyword hiding or stuffing, are just a few examples of Black Hat SEO techniques that you can use.
#3: Grey Hat SEO:
The grey hat SEO type stands somewhere in the middle of the white and the black hat SEO. Usually, the rules that are followed by this SEO type are not a part of Google’s guidelines but aren’t also the ones that they take to ban your website. So, in case you want to adopt this type of SEO, you should be careful with the techniques that you decide to use.
Grey Hat SEO techniques may be a bit tougher to see when you’re just starting with SEO. However, with time, you will have your eyes trained and will immediately notice when a website uses this type of SEO. Some examples include paying for reviews, link exchanges, spun content, among others.
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#4: Negative SEO:
Implementing a negative SEO is simply when you take someone else’s website (like the website of your direct competitor) and you use only black and grey hat SEO techniques on it. With this, your goal is to move up in the search results and harm your competitor.
When you’re not able to directly access your competitor’s website, there are other negative SEO strategies and techniques that you can use to harm his website. You can post negative reviews, steal their content. and even build undesirable or unnatural links to your competitor’s website, for example.